The Innovation Team was established as part of the Olayani Group's strategy to improve quality and services, as creativity and planning are fundamental to generating new ideas. This team aims to achieve the goal of benevolence in serving the guest of God, through developing innovations and creative solutions in providing services.
More than 40 workshops were held for the creativity team, and at the end of each Hajj season, the team holds meetings to analyze the results and study developments, with the aim of keeping pace with developments and achieving the goals of the Kingdom’s Vision 2030 of excellence and creativity in serving the Guest of God.